Free Analytics Event Name Generator
Build consistent event names for GA4, Segment, Mixpanel, and Amplitude. Validate against platform rules and export code snippets instantly.
Event Name Generator
Build consistent event names for any analytics platform
What Are Analytics Event Naming Conventions?
An analytics event naming convention is a standardized system for naming the events you track in your product. Every time a user views a page, clicks a button, or completes a purchase, your analytics tool records an event. Without a consistent naming convention, these events become a chaotic mess of inconsistent labels that make analysis impossible.
Consider a team where one developer logs purchase_completed, another logs PurchaseComplete, and a third logs Order - Finished. These all describe the same action, but your analytics platform treats them as three separate events. Data becomes fragmented, dashboards show incomplete numbers, and nobody trusts the analytics.
A good naming convention solves this by establishing clear rules: use the Object-Action pattern, pick one case format, and document it for your team. The result is clean, trustworthy data that the entire organization can use to make decisions.
Popular Event Naming Frameworks
Product ViewedSegment, MixpanelObject-Action Title Case
The most human-readable format. Used by Segment as their recommended standard. Words are capitalized and separated by spaces. Great for business-facing dashboards.
product_viewedGA4, Userloomsnake_case
All lowercase with underscores between words. Required by GA4 and widely used in backend systems. Easy to type and avoids case-sensitivity issues.
productViewedJavaScript SDKscamelCase
First word lowercase, subsequent words capitalized with no separator. Aligns with JavaScript naming conventions, making it natural for frontend developers.
product.viewedBackend systemsdot.notation
Words separated by dots. Common in backend logging systems and some data pipeline tools. Creates a natural hierarchy for nested event structures.
Platform-Specific Event Name Rules
| Platform | Max Length | Must Start With | Allowed Characters | Reserved Prefixes |
|---|---|---|---|---|
| GA4 | 40 | Letter | Letters, numbers, underscores | firebase_, google_, ga_ |
| Mixpanel | 255 | Any | Any printable character | $ (dollar sign) |
| Amplitude | 1,024 | Any | Any printable character | [Amplitude] |
| Segment | 200 | Any | Any printable character | None |
| Userloom | 255 | Any | Any printable character | None |
GA4 is the most restrictive platform. If your event names pass GA4 validation, they will work on every other platform. Our tool validates against all five platforms in real time.
Common Event Naming Mistakes
Mixing naming conventions
Using "Product Viewed" alongside "cart_updated" and "checkoutStarted" in the same project. Pick one convention and enforce it everywhere.
Using vague event names
Names like "click" or "event1" tell you nothing. Always include what was clicked and what the context was.
Including PII in event names
Never put email addresses, user names, or other personally identifiable information in event names. Use properties instead.
No taxonomy planning
Starting to track events without a plan leads to hundreds of inconsistent events. Define your taxonomy before writing any tracking code.
How to Build an Event Tracking Plan
Choose your naming convention
Decide on a single convention for your entire organization. snake_case is the safest choice if you use GA4. Title Case works best with Segment. Whatever you choose, document it and make it non-negotiable.
Define your event categories
Group your events into logical categories: Ecommerce (product, cart, checkout), SaaS (subscription, trial, feature), Navigation (page, button, form), Marketing (campaign, email), and User Account (signup, login). This creates structure in your taxonomy.
List all objects and actions
For each category, define the objects (nouns) users interact with and the actions (verbs) they perform. Use the Object-Action pattern: "Product Viewed", "Cart Updated", "Form Submitted". Start with 15-20 core events before expanding.
Define properties for each event
Properties add context to events. A "Product Viewed" event should include product_id, product_name, price, and category. A "Form Submitted" event should include form_id and form_name. Use consistent property names across all events.
Document and enforce
Create a shared tracking plan document (spreadsheet, Notion page, or tracking plan tool) that lists every approved event name, its properties, and when it should fire. Review all new events against this plan before implementation.
Frequently Asked Questions
An analytics event naming convention is a standardized format for naming tracking events across your product. It defines how event names are structured (e.g., Object Action like "Product Viewed" or object_action like "product_viewed"), ensuring consistency across your team and making data analysis easier.
The best convention depends on your analytics platform. snake_case (product_viewed) is recommended for GA4 due to its 40-character limit and pattern requirements. Title Case (Product Viewed) is the Segment standard. The most important thing is to pick one convention and stick with it across your entire organization.
The Object-Action pattern structures event names as [Object] [Action], where the object is the thing being interacted with (Product, Cart, Page) and the action is what happened (Viewed, Clicked, Submitted). This creates readable, consistent names like "Product Viewed" or "Form Submitted".
Google Analytics 4 (GA4) event names have a maximum length of 40 characters. They must start with a letter, can only contain letters, numbers, and underscores, and cannot use reserved prefixes like "firebase_", "google_", or "ga_".
It depends on your platform. GA4 requires snake_case (all lowercase with underscores). Segment recommends Title Case (Product Viewed). Mixpanel accepts both. The key is consistency — mixing cases creates duplicate events in your analytics and makes data unreliable.
Use the Convention Converter tab in our tool above. Paste any event name (e.g., "productViewed", "product_viewed", or "Product Viewed") and it will automatically convert to all five formats: Title Case, snake_case, camelCase, dot.notation, and SCREAMING_SNAKE_CASE.
Properties depend on the object type. For products: product_id, product_name, price, currency, category. For pages: page_name, url, referrer. For forms: form_id, form_name, field_count. Our tool suggests relevant properties based on your selected object.
GA4 reserves several event names including ad_click, ad_impression, first_open, first_visit, in_app_purchase, session_start, and user_engagement. You also cannot use prefixes firebase_, google_, or ga_. Our tool validates against these rules automatically.
Start by choosing a naming convention, then define your event categories (ecommerce, navigation, etc.), list all objects and actions, define properties for each event, and document everything in a shared spreadsheet. Our tool helps you generate consistent names as the foundation of your tracking plan.
Yes, this event name generator is completely free with no signup required. Generate unlimited event names, convert between conventions, validate against platforms, and copy code snippets — all at no cost.
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